Renting Furnished Premium Residences is a Quiet but Powerful Return Strategy.
Two weeks ago, we had a meeting with an official from an international real estate investment fund.
Two weeks ago, we had a meeting with an official from an international real estate investment fund.
They have significant investments in the premium segment, particularly around Beşiktaş.
They stated that they rent out a portion of their portfolio.
However, there was a striking detail: all rentals were unfurnished.
When they said they had never considered the furnished rental model, I shared the financial implications of this strategy with them.
Their interest increased significantly, especially when they saw the noticeable difference in income generated by switching from renting an unfurnished residence to a furnished one.
???? Speaking specifically about Beşiktaş:
Regardless of whether it's a premium apartment, residence, or villa, a well-structured furnished rental model can increase rental income by 15% – 25%. Moreover:
- The cost of furnishings pays for itself in an average of 1.5 – 2 years.
- Tenant turnover is healthier (average 1.5–2 years).
- The property is rented out more frequently at its current market value.
This creates an optimized active return model, not a passive one, in the long term.
At Özkan ÖZEL Strategic Real Estate Asset Management, our approach is clear:
We don't just do rentals.
We design how the real estate can generate more value. Because a properly managed asset can perform far beyond its potential.
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